PAID ADVERTISING / VEDAH MEDIA

PAID ADS THAT TURN ATTENTION INTO ACTION.

Reach the right people, give them a reason to act, and understand what your spend is producing. Vedah Media plans and manages Google, Meta, TikTok and LinkedIn campaigns around your commercial goals — not just clicks and impressions.

Built around qualified leads, sales and measurable next steps.
GOOGLE ADS META ADS TIKTOK ADS LINKEDIN ADS CONVERSION TRACKING
THE OPPORTUNITY

DON'T JUST BUY CLICKS. CREATE MOVEMENT.

Paid advertising can put your offer in front of people at the moment they are searching, scrolling, watching or researching. But reach alone is not the goal.

Campaigns work harder when audience selection, creative, landing pages and conversion tracking are planned together — then improved using the signals that matter to your business.

SEE HOW WE BUILD CAMPAIGNS

Let’s talk numbers

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TRUSTED BY 800+ BUSINESSES · A SELECTION

PLATFORMS WE MANAGE

FOUR PLATFORMS.
ONE CLEAR PURPOSE.

Choose the channel around your audience and objective. We plan creative, targeting, budget and measurement as connected parts of the same campaign.

01 / CAPTURE DEMAND

Google Ads

Reach people actively searching for products or services like yours. Search, Shopping, YouTube, Display and Performance Max campaigns can be shaped around the right intent and conversion goals.

  • Search & keyword strategy
  • Shopping & product feeds
  • YouTube, Display & remarketing
Plan Google Ads
02 / CREATE DEMAND

Meta Ads

Build awareness, generate enquiries and drive sales across Facebook and Instagram with audience-led creative, retargeting and ongoing campaign testing.

  • Lead generation campaigns
  • Sales & catalogue campaigns
  • Creative testing & retargeting
Plan Meta Ads
03 / VIDEO-FIRST REACH

TikTok Ads

Put short-form video in front of relevant audiences with native-feeling creative, structured tests and clear next steps from discovery through conversion.

  • In-feed video campaigns
  • Creative concepts & variations
  • Audience and conversion testing
Plan TikTok Ads
04 / B2B PIPELINE

LinkedIn Ads

Reach professional audiences using business and role-based targeting. Designed for B2B offers where lead quality, account fit and pipeline visibility matter.

  • B2B lead generation
  • Company, role & industry targeting
  • Sponsored content & retargeting
Plan LinkedIn Ads
STRATEGY BEFORE SPEND

THE RIGHT CAMPAIGN STARTS WITH THE RIGHT QUESTION.

Before choosing placements or allocating budget, we align the campaign with what your business needs to achieve and how success will be measured.

01 / CAPTURE INTENT

Reach active demand.

Use search-led campaigns when people are already looking for a solution, comparing providers or searching for a product.

Useful for: high-intent enquiries and product sales
02 / BUILD DEMAND

Earn attention.

Use social and video creative to introduce an offer, demonstrate value and help the right audience discover your brand.

Useful for: discovery, launches and audience growth
03 / DEVELOP PIPELINE

Reach defined buyers.

Use business, company and role-based targeting where a considered B2B purchase depends on reaching relevant decision-makers.

Useful for: B2B leads and account-based activity
HOW WE WORK

FROM CAMPAIGN BRIEF
TO CONTINUOUS IMPROVEMENT.

A clear operating rhythm connects strategy, creative, tracking and optimisation, so every stage has a purpose.

01

Discover

Understand your offer, audience, margins, sales process, existing data and campaign goals.

02

Design

Choose platforms, campaign structure, creative angles, audience rules, landing pages and measurement.

03

Launch

Implement tracking, quality-check campaigns and activate the agreed budget with a clear testing plan.

04

Improve

Review search terms, audiences, creative, lead quality and conversions; shift spend based on evidence.

MEASURE WHAT MATTERS

BETTER DECISIONS.
NOT JUST BIGGER DASHBOARDS.

Good campaign management connects activity to outcomes. We pay attention to the signals that help you make the next decision — from tracking integrity to the quality of the leads or sales coming through.

Discuss Campaign Tracking
CAMPAIGN PERFORMANCE VM / DATA
Conversion tracking Measure agreed actions, not just visits
Cost per acquisition Understand cost against the result
Lead and sales quality Connect platform activity with downstream value
Testing and iteration Use evidence to refine creative and spend
THE METRIC DEPENDS ON THE BUSINESS MODEL.
01

Tracking foundations

Plan event measurement and conversion tracking before launch, using the tools and access available in your setup.

02

Landing-page fit

Make sure the promise in the ad continues through to the page, offer, form and next step.

03

Ongoing optimisation

Review creative, audiences, search terms, placements and budget allocations against agreed targets.

COMMON QUESTIONS

PAID ADS QUESTIONS.
CLEAR ANSWERS.

Understand what goes into a well-managed paid advertising program before you commit budget.

ASK ABOUT YOUR CAMPAIGNS
Which paid advertising platforms do you manage?
Vedah Media provides campaign planning and management across Google Ads, Meta Ads for Facebook and Instagram, TikTok Ads and LinkedIn Ads. The right platform mix depends on your audience, offer, sales process and goals.
How much should I spend on paid ads?
There is no single budget that suits every business. We consider competition, target cost per lead or acquisition, average order value, conversion rate, audience size and how much testing is needed. Media spend and management fees should be planned separately and agreed before launch.
How soon can paid advertising produce results?
Campaigns can start collecting delivery and click data shortly after launch, but reliable performance decisions need enough conversion data. Timing varies by platform, budget, competition, offer, tracking and buying cycle. Results are not guaranteed.
Is Google Ads better than Meta Ads?
Neither is universally better. Google Ads can capture demand from people actively searching; Meta can help create demand, build consideration and retarget audiences. The best choice depends on how customers discover and choose your product or service.
Do you set up conversion tracking?
Tracking can include agreed form submissions, calls, purchases or other actions, depending on the website and access available. The measurement plan is checked before launch where feasible so campaign decisions are based on the best available data.
Can you improve our existing ad account?
Yes. Work can begin with an account review covering campaign structure, targeting, creative, search terms or placements, conversion tracking, landing-page fit and the current reporting setup. Recommendations depend on what the review shows.
YOUR NEXT GROWTH OPPORTUNITY

READY TO MAKE
YOUR AD SPEND WORK HARDER?

Let's discuss your offer, your audience and the role paid advertising can play in your next stage of growth.

START A CONVERSATION